Amazon Q is a new AI-powered application designed to enhance productivity by integrating with Slack. It allows users to interact via direct messages or within team channels to retrieve information, generate content like email drafts, summarize documents, and perform various tasks using company data securely. Users can configure Amazon Q to respond to messages, track sentiment, and understand conversation context, making it versatile for both individual and collaborative use. Deploying Amazon Q involves setting it up in AWS and Slack, leveraging CloudFormation templates and Slack app configurations to integrate seamlessly into workflows. This integration aims to streamline operations and boost efficiency within organizations by harnessing AI capabilities for everyday tasks and decision-making processes.